INK AND PIXEL

My journey began as a cashier in a family-run fruit shop in Sydney, where I fostered strong bonds with regular customers, it was always a delight catching up with them! this experience ignited my passion for connecting with people and creating meaningful interactions.

I later worked with global brands like Chromebook and Hewlett Packard, collaborating with major retailers such as JB-HI-Fi, Bing Lee, and Harvey Norman. I got to nurture relationships with key stakeholders the wider Sydney region and had the chance to develop and execute marketing campaigns such as designing digital and point-of-sale assets.

While building my career, I pursued and completed a degree in Creative Industries at Western Sydney University in 2025. This multidisciplinary degree equipped me with practical skills in branding, advertising, and digital media, blending creativity with strategy to influence modern consumer behavior.

My career evolved further at APG&Co, where I gained experience in CRM tools like Zendesk, and at Escavox, where I managed data-driven insights using Microsoft Power BI and tools like Monday.com.

Today, as a Sales Coordinator at SYSPRO Australasia, I manage the sales pipeline, oversee CRM systems, and collaborate with business leaders to deliver impactful strategies. Through every stage, my focus has remained on combining creativity, strategy, and people-first thinking to drive meaningful outcomes.